Library Updated Feb 27, 2026

1,247 proven emails.
Every one built for
financial services.

Compliance-reviewed. Performance-benchmarked. Organized by category, firm type, and regulatory tier. Stop staring at a blank draft — start sending what works.

1,247
Templates
47.3%
Avg Open Rate
3
Compliance Tiers
Download the Library

Used by 2,400+ RIAs, solo advisors & fintech marketing teams

OnboardingFINRA

Welcome to the next chapter of your wealth journey

54.2%
Open
8.1%
CTR
Market CommentarySEC

Q1 2026 Portfolio Review — What the data says

47.8%
Open
6.4%
CTR
Referral AskState-Reg

One name could change someone's financial future

38.5%
Open
11.2%
CTR
Re-EngagementFINRA

We haven't spoken in 90 days — here's why that matters

42.1%
Open
7.8%
CTR
Rate AlertSEC

Fed decision today — here's what it means for your portfolio

61.3%
Open
13.5%
CTR
Annual ReviewFINRA

Your 2025 financial year in review — let's build on it

49.7%
Open
9.3%
CTR
Showing 6 of 1,247 templates
Browse the arsenal

Every category.
Every send occasion.

1,247
Total templates across 14 categories

Onboarding Sequences

FINRA Approved
148
Templates

First 90-day drips that set expectations, gather data, and establish your communication cadence before a single advisory call.

54.2%
Avg Open Rate
8.1%
Avg CTR
The "Welcome + Expectations" 5-email sequence
61% avg open on email 1

Quarterly Market Commentary

SEC Approved
96
Templates

Pre-written Q-commentary with compliance-safe forward-looking language, macro context, and client reassurance frameworks.

47.8%
Avg Open Rate
6.4%
Avg CTR
Fed Decision Reaction — same-day send
61.3% open rate (highest in library)

Referral Ask Campaigns

State-Reg Approved
72
Templates

Structured referral sequences that feel like relationship-building, not cold pitches — tested across 400+ advisory practices.

38.5%
Avg Open Rate
11.2%
Avg CTR
"One name" single-ask email
11.2% CTR — #1 in referral category

Re-Engagement Drips

FINRA Approved
84
Templates

Win-back sequences for dormant clients and cold prospects — segmented by time-since-last-contact and asset tier.

42.1%
Avg Open Rate
7.8%
Avg CTR
"90-day check-in" single send
42.1% open rate on cold segments

Life Event Triggers

SEC Approved
113
Templates

Inheritance, retirement, divorce, job change — event-triggered emails that open planning conversations at exactly the right moment.

51.4%
Avg Open Rate
9.7%
Avg CTR
Inheritance planning conversation opener
51.4% open — highest trigger category

Fintech Growth Campaigns

State-Reg Approved
167
Templates

Conversion-focused sequences for fintech products — trial activation, feature adoption, upgrade nudges, and churn prevention.

44.6%
Avg Open Rate
12.3%
Avg CTR
Trial-to-paid upgrade sequence (7 emails)
12.3% CTR — highest across all categories
Showing 6 of 14 categories. All 1,247 templates available in the app.

Pre-approved.
Not just reviewed.

Every template is tagged to its regulatory tier before it enters the library. Your compliance officer can filter by rule, your marketing team can send with confidence, and your CCO can sleep without a 2am call.

1,247 templates reviewed. 0 pulled for compliance issues in 2025.
Last audit: January 2026
FINRA
FINRA Rule 2210
512 templates
Broker-Dealer & Registered Rep

Every template in this tier has been reviewed against FINRA Rule 2210 communications standards — no forward-looking guarantees, no performance promises, no misleading comparisons.

No guaranteed return language
Risk disclosure included in applicable templates
No misleading performance comparisons
Approval workflow documentation included
Reviewed by 3 compliance attorneys
SEC
SEC Rule 206(4)-1
418 templates
Registered Investment Advisor

Investment Advisor marketing rule-compliant templates. All testimonial references, performance data, and endorsement language meets SEC marketing rule requirements effective since Nov 2022.

SEC Marketing Rule (206(4)-1) compliant
Testimonials meet substantiation requirements
Performance data meets presentation standards
Third-party rating disclosures included
Updated for Nov 2022 marketing rule
State-Reg
State RIA Registration
317 templates
State-Registered Advisor (AUM <$100M)

For advisors registered with state securities regulators rather than the SEC. Templates in this tier avoid federal advertising rule specifics and are adaptable to individual state requirements.

State securities law neutral language
No SEC-specific disclosure requirements
Adaptable state disclosure placeholder blocks
Suitable for AUM under $100M practices
Covers 47 state jurisdictions

Important: Ledger templates provide a pre-reviewed starting point. Final compliance approval remains the responsibility of your firm's CCO and designated supervisory principal. All templates include an editable disclosure block.

Know exactly where
you stand.

Benchmark data aggregated from 400+ advisory practices and 14 fintech growth teams. Every number is real — pulled from live sends, not theoretical projections.

Benchmark
2.1×
Higher open rate vs industry avg
Benchmark
3.1×
Higher CTR vs industry avg
Benchmark
47.3%
Avg open rate across all templates
Benchmark
400+
Advisory practices benchmarked

Ledger vs. Industry Average

Open rate & CTR by template category

Ledger
Industry
Onboarding Sequences
54.2% Open Rate
Ledger
54.2%
Industry
31.4%
Market Commentary
47.8% Open Rate
Ledger
47.8%
Industry
22.1%
Referral Campaigns
11.2% CTR
Ledger
11.2%
Industry
3.8%
Re-Engagement Drips
42.1% Open Rate
Ledger
42.1%
Industry
18.7%
Life Event Triggers
51.4% Open Rate
Ledger
51.4%
Industry
27.9%
Fintech Growth
12.3% CTR
Ledger
12.3%
Industry
4.1%
Industry benchmarks: Mailchimp Financial Services Report 2025, HubSpot Email Marketing Report 2025
What you're probably sending
Open Rate
21.3%
Financial services avg (Mailchimp 2025)
CTR
3.1%
Financial services avg (HubSpot 2025)
Send Frequency
1.2×/mo
Typical solo advisor cadence
Compliance Review
Manual
Per-send CCO review required
What Ledger delivers
Open Rate
47.3%
Avg across all Ledger templates
CTR
9.4%
Avg across all Ledger templates
Send Frequency
4–6×/mo
With pre-built seasonal calendar
Compliance Review
Pre-done
FINRA / SEC / State-Reg tagged

Stop staring at
a blank draft.

1,247 templates. Three compliance tiers. Every send occasion covered. Open the app on Monday morning and send by 9am — without writing a word.

Filter by compliance tier in 2 taps
Preview full template before downloading
Export directly to Mailchimp, HubSpot, or Klaviyo
Seasonal send calendar built-in
New templates added weekly

Free 14-day trial. No credit card required. Cancel anytime.

Ledger
1,247 templates
Search templates...
AllFINRASECState
Welcome + Expectations
Onboarding
61%FINRA
Q1 2026 Market Commentary
Commentary
54%SEC
Fed Decision Reaction
Rate Alert
61%SEC
"One Name" Referral Ask
Referral
38%State
4.9 App Store
4.8 Google Play

"I used to spend 3 hours writing a quarterly commentary. Now I spend 12 minutes customizing one. My clients think I have a copywriter."

Marcus Whitfield
Solo RIA, $85M AUM
FINRA

"Our CCO approved the entire onboarding sequence in one sitting. That's never happened before. The compliance tagging alone is worth the subscription."

Jennifer Okafor
Marketing Director, Westlake Wealth Partners
SEC

"We tested 6 Ledger fintech growth templates against our in-house copy. Ledger won 5 of 6. The benchmarks are real — we verified against our own data."

Daniel Srinivasan
CMO, Apex Invest (Series B)
State-Reg